UK’s Most Influential ‘Twitterati’ Revealed
December 17, 2009
New study reveals the top 20 most influential Tweeters in entertainment, music, politics, sport and technology
Following the news that ‘Twitter’ has been named the word of 2009(1) and after a year that has felt like one long celebrity popularity contest lived out online, a new study by Inq Mobile reveals 2009’s top 20 most influential UK individuals on Twitter.
The new list, entitled Twitterati, identifies the online influence of the 20 most popular UK Tweeters across five categories including entertainment, music, politics, sport and technology.
The list was compiled by phone manufacturer Inq to mark the launch of its ‘Chat 3G’ phone; a mobile with a Twitter ‘feed’ running on the homescreen so Twitter addicts are automatically updated when people they are following tweet.
And although headlines have been dedicated to Lily Allen’s departure from the site, Cheryl Cole’s public Twitter display of her wedding ring to quash marriage rumours and Darren Bent’s Tottenham Twitter tirade, only the most dedicated micro-bloggers have made the list.
The research sees Mashable’s Pete Cashmore in the number one position crowned as the most influential person in technology and across all of the five categories; Stephen Fry at number two as the most influential name in entertainment; Dougie Poytner from McFly at number four as the leader of the pack in music; Sarah Brown is the biggest social player in politics and Andy Murray at number 11 as the most influential sport’s personality of the year.
Phone manufacturer Inq designs mobiles for the internet generation. Along with Twitter, the Inq Chat 3G also gives consumers push Gmail, a built-in Facebook application and a camera that can be used to upload photos to Facebook with just one click.
The list was created by identifying the five most popular Twitterers across the five different categories, giving each an influence rating out of 100(2).
Their relative influence was then measured by exploring:
- The number of ‘tweets’ they send
- The number of times they ‘re-tweet’ others’ updates
- The number of times that person’s updates have been ‘re-tweeted’
- The number of times they are referenced in other people’s ‘tweets’
Elaine Quinn, spokesperson for Inq Mobile comments, “Twitter has certainly been the word on everyone’s lips in 2009 but nothing has dominated the conversation quite so much as the popularity contest between celebrities. In the UK we’ve become used to hearing stories about celebrities going head to head in the fight for followers with Stephen Fry publicly losing his lead to Eddie Izzard and Richard Bacon.
“However, it actually gets more interesting when you look at who has the most impact. Even though Richard Bacon now has more followers than Stephen Fry, Stephen still holds more influence to date.”
The research also explored the current top 20 most influential international individuals across each of the same five categories. While the UK’s Pete Cashmore still sits comfortably at the top of the international influencers list across technology and each of the other categories, the other leading names include P Diddy at number two the biggest name in music, Oprah Winfrey as the top entertainer at number four, Barack Obama somewhat inevitably the premiere politician at number eight and Shaquille O’Neal as the big name in sport at number 11.
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