With the INQ Mini 3G now rolling out globally. We take a look at what’s behind the box designs and illustrations that tell you a tiny bit of who we are at INQ.

Whether you’ve gone and grabbed the Mini 3G recently or have an INQ¹, you’ll notice that unlike other mobile phone purchases, where the box is opened in a rush then thrown in the bin with last night’s pizza box, the INQ boxes are something to cherish not chuck.

Our handset boxes have illustrations and designs to give you a feel of who we are at INQ. In March, we wrote a blog post about the packaging involving the INQ¹. Now with the launch of the INQ Mini 3G, the typical INQ zeal continues to burst out of our offices.

The design on the INQ Mini 3G packaging is the creation of Mexican illustrator Alberto Cerriteño. A family guy who moved to Portland four years ago, the greenest city in America. Raised and influenced by the colour, warmth and expression spread all around him in Mexico City. Someone who is inspired by vinyl toys and alternative cartoons. Alberto is someone we like, we are INQ, so lets stick him on our boxes. Why not?

And why should we stop conveying who we are with a few pictures on the cover of a box? No one enjoys reading through a phone encyclopedia manual. Well, we certainly never have. So we threw away the idea and introduced our help cards. Unique. Simple. Striking. The complete opposite of 156 pages of monotony. We prefer it that way. Don’t you?

The INQ Mini 3G help cards feature the work of four illustrators, but they’re not just colorful pretty pictures. They are informative, enlightening and most importantly they are useful. They are INQ. Are you INQ?

These are the images by Alberto. We’ll tell you more about the others soon. If you feel your work is INQ then email us: art@inqmobile.com